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Dana Kopman's avatar

I have two McDonalds themed comments this week. 1. I love the McDonald’s breakfast sandwich OOH. The reason it works, is because the photography genuinely looks like a McMuffin. I’m over the falsely represented but beautiful food photography. Case in point, the new Subway ads. And 2. I was devastated when I saw that the McBarge was sinking. I always had dreams of someone resuscitating it. But I guess it will never happen now…

Jackson Murphy's avatar

I think the OOH could be even more realistic - like show the cheese that sticks on the paper. They never even look that good. They could go further. The McBarge is fever dream never to return.